In a city where the film and television industry has been in a state of flux, with jobs disappearing and production moving elsewhere, there's a glimmer of hope in the form of a successful HBO Max drama, 'The Pitt'. This show, set in an emergency department in Pittsburgh, has found a unique way to bring production back to Los Angeles, and its impact is significant.
As an Angeleno and a passionate advocate for the city's creative legacy, I can't help but feel a sense of nostalgia and concern for the future of Hollywood. The decline in production has been a hot topic in local politics, with calls for federal incentives to keep the industry competitive. But amidst all the doom and gloom, 'The Pitt' offers a ray of light and a potential model for revival.
What makes 'The Pitt' so fascinating is its approach to production. Despite being set in Pittsburgh, the show is filmed almost entirely on soundstages in Burbank, California. This unconventional method has allowed the production to thrive in a challenging environment. With a lengthy production schedule and a focus on keeping costs low, the show has become a rare breed in the industry - a true production unicorn.
One of the key strategies employed by 'The Pitt' is its innovative use of resources. The set, designed by Nina Ruscio, is a masterpiece in itself, costing a substantial $4 million to construct. However, the narrative's confinement to this environment means the cost is justified and spread out over the show's lifespan. Additionally, the show's DP, Joanna Cohelo, has designed an efficient lighting system, saving valuable production time and maximizing each shooting day.
By limiting the storytelling to the soundstage, 'The Pitt' also reduces various expenses associated with location filming, such as transportation, security, and catering. This strategic approach not only saves money but also streamlines the production process, making it a more attractive option for filming in LA.
The show has reaped the benefits of California's tax incentive program, receiving nearly $25 million in incentives for its first two seasons. This has resulted in a direct economic impact of $125 million on the state's GDP, employing over 1000 people, and supporting local businesses. It's a win-win situation, proving that with the right approach, production can thrive in LA.
'The Pitt' is a testament to the power of creativity and adaptability. It shows that by thinking outside the box and embracing challenges as opportunities, the film industry can flourish in its traditional home. While it may not be an easy feat, the show's success serves as a replicable model for others to follow.
With the reported increase in LA production and the availability of top-notch infrastructure, specialized vendors, and talented cast and crew, the future looks brighter for Hollywood. 'The Pitt' has shown us that with discipline, innovation, and a bit of faith, the industry can rise again, bringing jobs and economic growth back to the city.
This is a story of resilience and a reminder that sometimes, necessity truly is the mother of invention.
